I am about 90 pages into the English translation of the second volume in Stieg Larsson's Millennium trilogy, The Girl who played with Fire. It's a slow beginner, but the main storyline seems to be kicking off.
I take grave exception to all the [insert expletive of choice] product placements in the beginning chapters of part 2. Who cares whether Lisbet Salander bought Bonde or Billy bookcases? Or what was the brand name of her sofa or her coffee table? It isn't even necessary to list what she bought - surely it would have been enough to say she went shopping for new furniture at IKEA and brought back just about everything she needed for her new apartment? The whole thing reads like a combination of an IKEA advert and instructions for a movie set designer.
Earlier in the book there are several other such lists that, although not as heavy on the product placement, do make the book longer without mattering to the story.
If anyone who has read the book in Swedish reads this, could you please post a comment and tell me if the characters, including Mikael Blomkvist and Lisbeth Salander, are almost always mentioned by their last names in the original? It's annoying as hell and makes them less sympathetic and I want to know which one to blame: the author or the translator.